The limelight is an iconic church building in New York City, mostly known from its club in the 1980s. Andy Warhol and other known figures in the art scene frequently attended the events.

It is now 2013 and the building became Limelight Shops, a fashion palace with three floors of designer boutiques. They were looking to launch a new site that celebrated the past and the present. So I gave them the limelight social space. A site where aside from shopping, users could share photos, find old friends, and relive each era in an integrated timeline.